# Andrew Ansley

> Andrew Ansley is an AI consultant, software founder, and Search Engine Land contributor. He builds agentic systems for marketing teams and researches how search engines understand, rank, and retrieve information.

Canonical person URL: https://andrewansley.com/author/andrew-ansley
Last reviewed: 2026-08-20

## Core topics

- Agentic AI systems
- Search everywhere optimization
- Entity SEO
- Semantic search
- Technical SEO
- Retrieval systems
- Marketing automation

## Current work

- [MCP Scraper](https://mcpscraper.dev): Founder. A live-web research, persistent memory, and scheduled-agent platform delivered through MCP and web APIs.
- [Thorbit](https://thorbit.ai): Founder. An agentic execution system for research, strategy, and search-everywhere optimization workflows.
- [Get AI Strategy](https://getaistrategy.com): AI consultant. Consulting and implementation for businesses that need practical AI-agent systems tied to real workflows.

## Selected writing

- [Unpacking Google's massive search documentation leak](https://searchengineland.com/unpacking-googles-massive-search-documentation-leak-442716): Author, Search Engine Land, 2024-05-30.
- [Entity SEO: The definitive guide](https://searchengineland.com/entity-seo-guide-395264): Co-author, Search Engine Land, 2023-04-06.

## Agent retrieval

- Query text: https://andrewansley.com/llms?query=entity+seo
- Query JSON: https://andrewansley.com/llms/json?query=entity+seo
- Full source: https://andrewansley.com/llms-full.txt
- Resource index: https://andrewansley.com/llms-index.json

## Important boundary

Public work is listed only when Andrew is named in the byline or co-author credit, or when separate evidence and approval support disclosure. Employer-bylined, pseudonymous, and ghostwritten work is not retroactively claimed by default.


## Biography

Andrew Ansley is an AI consultant, software founder, and Search Engine Land contributor. He builds agentic systems for marketing teams and researches how search engines understand, rank, and retrieve information.

Andrew's declared areas of expertise are Agentic AI systems, Search everywhere optimization, Entity SEO, Semantic search, Technical SEO, Retrieval systems, Marketing automation.

## Work history

### MCP Scraper

- Status: current
- Role: Founder
- URL: https://mcpscraper.dev
- Summary: A live-web research, persistent memory, and scheduled-agent platform delivered through MCP and web APIs.

### Thorbit

- Status: current
- Role: Founder
- URL: https://thorbit.ai
- Summary: An agentic execution system for research, strategy, and search-everywhere optimization workflows.

### Get AI Strategy

- Status: current
- Role: AI consultant
- URL: https://getaistrategy.com
- Summary: Consulting and implementation for businesses that need practical AI-agent systems tied to real workflows.

### ContentSprout AI

- Status: historical
- Role: Founder
- URL: No current public URL
- Summary: Andrew's earlier AI content software company; no longer operating.

### Helium SEO

- Status: historical
- Role: Director of Marketing
- URL: https://helium-seo.com
- Summary: A prior leadership role focused on enterprise SEO, entity research, and content strategy.

## Publications

### Unpacking Google's massive search documentation leak

- Publisher: Search Engine Land
- Date: 2024-05-30
- Credit: Author
- Source: https://searchengineland.com/unpacking-googles-massive-search-documentation-leak-442716
- Summary: A primary-source analysis of more than 14,000 attributes exposed in Google's Content Warehouse documentation, including PageRank variants, NavBoost, embeddings, site focus, authority, clicks, and demotions.
- Topics: Google Search, technical SEO, embeddings, PageRank, NavBoost

### Entity SEO: The definitive guide

- Publisher: Search Engine Land
- Date: 2023-04-06
- Credit: Co-author; Co-authored with Timothy Warren
- Source: https://searchengineland.com/entity-seo-guide-395264
- Summary: A research-led guide to entities, semantic search, knowledge graphs, entity linking, structured data, and using entity relationships to organize web content.
- Topics: entity SEO, semantic search, knowledge graphs, structured data

## Independent citation evidence

- [Breaking up Big Tech - scissor-line suggestions for smart cuts](https://academic.oup.com/antitrust/article/13/2/237/7905789), Journal of Antitrust Enforcement, Oxford Academic, 2025: Cites Andrew's Search Engine Land analysis of the Google documentation leak.
- [Google's documentation leak: 12 big takeaways for link builders and digital PRs](https://searchengineland.com/links-digital-pr-key-takeaways-google-documentation-leak-442905), Search Engine Land, 2024-06-06: Names Andrew's analysis among the notable write-ups used to investigate the leak.

## Appearances

- [SEO Evolution: How to Win in 2025 With Helpful Content and Topical Authority](https://www.iheart.com/podcast/269-simple-and-smart-seo-a-pod-97704091/episode/seo-evolution-how-to-win-in-279037747/), Simple and Smart SEO, 2025-06-04: A conversation about entity-driven SEO, topical authority, user satisfaction, and how search changed after 2022.
- [How AI is Transforming SEO Strategies Forever](https://www.pagetraffic.com/podcast/ai-transforming-seo-strategies-andrew-ansley.php), Agency Insider Podcast by PageTraffic, 2024: A long-form interview on ContentSprout, AI-assisted content, on-page SEO, marketing strategy, and Andrew's path into search.
- [Is AI Content bad for SEO?](https://statsdrone.com/blog/ai-content-bad-for-seo-andrew-ansley/), StatsDrone / Affiliate BI, 2024-04-11: A discussion of AI content quality, technical and semantic SEO, and practical content workflows.
- [Increase Rankings with Entity SEO](https://www.youtube.com/watch?v=bMthNl9tcgg), SEO Video Show / SEO Knowledge Bomb Podcast, 2024-01-09: A video and podcast appearance focused on entity SEO, enterprise content, and data-led search strategy.

## Verified profiles

- [Search Engine Land](https://searchengineland.com/author/andrew-ansley): Contributor profile and publication record
- [LinkedIn](https://www.linkedin.com/in/andrew-ansley-marketing/): Primary professional profile
- [GitHub](https://github.com/VilovietaSEO): Public software profile
- [YouTube](https://www.youtube.com/@andrew-does-marketing): Video channel

## Site pages

- [Andrew Ansley](https://andrewansley.com/) (ProfilePage): Canonical overview of Andrew Ansley's current work, research, writing, and public profiles.
- [About Andrew Ansley](https://andrewansley.com/author/andrew-ansley) (ProfilePage): Source-grounded biography, areas of expertise, current work, and professional timeline.
- [Writing and research](https://andrewansley.com/writing) (CollectionPage): Verified authored and co-authored publications with independent citation evidence.
- [Appearances](https://andrewansley.com/appearances) (CollectionPage): Podcast, interview, and video appearances about AI systems, entity SEO, and search strategy.
- [Work](https://andrewansley.com/work) (CollectionPage): Current companies, consulting, and clearly labeled historical roles.
- [Profiles](https://andrewansley.com/profiles) (CollectionPage): Verified external identity and publication profiles that refer to the same Andrew Ansley.

## Corpus

- Site ID: andrewansley.com
- Corpus SHA-256: 9e9bb49c00c710fa88135f53133895967e9952d64e382d3d9b8a71b244cfd6ca
- Approved chunks: 19