# Andrew Ansley authority search

Query: what has andrew written
Canonical profile: https://andrewansley.com/author/andrew-ansley
Corpus SHA-256: 51f71c0e24c971de3abf4ebfb454dd9f4ee489ddc3f2c6adb282614501a98102
Results: 5

## 1. Are Brand Mentions Becoming as Important as Backlinks?

- Type: Publication
- Source: https://searchinstitute.co/research/are-brand-mentions-becoming-as-important-as-backlinks
- Relevance score: 28

Author at Search Institute, published 2026-08-22. Brand mentions are becoming a first-class measure for AI visibility, but they do not replace the documented discovery, relevance, and link-analysis functions of backlinks in Google Search. Topics: brand mentions, backlinks, AI visibility, Google Search. 

## 2. Do AI Models Favor Brands They Already Know? Reading the Brand-Familiarity Experiments

- Type: Publication
- Source: https://searchinstitute.co/research/ai-models-brand-familiarity-experiments
- Relevance score: 28

Author at Search Institute, published 2026-08-21. Controlled and observational evidence suggests familiar brands receive a real but conditional advantage that better product evidence, retrieval, context, and wording can overturn. Topics: AI recommendations, brand familiarity, product ranking, retrieval. 

## 3. Do Google AI Overviews Really Reduce Organic Clicks by 58%?

- Type: Publication
- Source: https://searchinstitute.co/research/do-google-ai-overviews-reduce-organic-clicks
- Relevance score: 28

Author at Search Institute, published 2026-08-21. The 58 percent estimate is valid inside Ahrefs’ selected model but is not a universal traffic law: it compares observed position-one desktop CTR with a control-based counterfactual rather than a raw before-and-after decline. Topics: AI Overviews, click-through rate, organic traffic, measurement. 

## 4. Does Claude’s AI Watermark Matter for SEO? Reading the Detection and Ranking Evidence

- Type: Publication
- Source: https://searchinstitute.co/research/does-claudes-ai-watermark-matter-for-seo
- Relevance score: 28

Author at Search Institute, published 2026-08-22. Claude's watermark matters for provenance, disclosure, and editorial workflow, but no reviewed public Google Search document identifies it or SynthID text detection as an organic ranking signal. Topics: Claude, AI watermarking, SynthID, Google Search. 

## 5. Entity SEO: The definitive guide

- Type: Publication
- Source: https://searchengineland.com/entity-seo-guide-395264
- Relevance score: 28

Co-author at Search Engine Land, published 2023-04-06. A research-led guide to entities, semantic search, knowledge graphs, entity linking, structured data, and using entity relationships to organize web content. Topics: entity SEO, semantic search, knowledge graphs, structured data. Co-authored with Timothy Warren