Andrew Ansley
Working acrossSearch × AI × Systems

Founder · AI consultant · researcher

Andrew
Ansley

Founder building AI agents and search systems

Andrew Ansley is an AI consultant, software founder, Search Institute author, and Search Engine Land contributor. He builds agentic systems for marketing teams and researches how search engines understand, rank, and retrieve information.

Agentic AI systemsSearch everywhere optimizationEntity SEOSemantic search

What I work on

I build the systems between models and the work people actually need done.

My background is in search: technical SEO, entities, content systems, and the messy mechanics behind how information gets understood. Today that same work extends into retrieval, agents, persistent memory, and durable automation.

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Selected writing

Published research across search, retrieval, and AI systems.

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Author

Are Brand Mentions Becoming as Important as Backlinks?

Brand mentions are becoming a first-class measure for AI visibility, but they do not replace the documented discovery, relevance, and link-analysis functions of backlinks in Google Search.

Read at Search Institute
Author

Does Claude’s AI Watermark Matter for SEO? Reading the Detection and Ranking Evidence

Claude's watermark matters for provenance, disclosure, and editorial workflow, but no reviewed public Google Search document identifies it or SynthID text detection as an organic ranking signal.

Read at Search Institute

Independent reach

13 documented citation paths

Andrew's Google leak analysis has traveled into scholarly, major-news, and independent industry work.

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Current work

Products and systems built for the agent era.

Full work history
01

Founder

MCP Scraper

A live-web research, persistent memory, and scheduled-agent platform delivered through MCP and web APIs.

Visit MCP Scraper
02

Founder

Thorbit

An agentic execution system for research, strategy, and search-everywhere optimization workflows.

Visit Thorbit
03

AI consultant

Get AI Strategy

Consulting and implementation for businesses that need practical AI-agent systems tied to real workflows.

Visit Get AI Strategy

Conversations

Search, systems, and the occasional argument with conventional wisdom.

Interviews and podcasts about entity SEO, AI content, topical authority, and building with agents.

Browse appearances
  1. 01
    SEO Evolution: How to Win in 2025 With Helpful Content and Topical AuthoritySimple and Smart SEO
  2. 02
    How AI is Transforming SEO Strategies ForeverAgency Insider Podcast by PageTraffic
  3. 03
    Is AI Content bad for SEO?StatsDrone / Affiliate BI

Verified elsewhere