Andrew Ansley
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Writing and research

Primary sources first. Strong opinions after.

Selected published work on entity SEO, semantic systems, Google's ranking infrastructure, and the mechanics behind search.

01
Author

Unpacking Google's massive search documentation leak

A primary-source analysis of more than 14,000 attributes exposed in Google's Content Warehouse documentation, including PageRank variants, NavBoost, embeddings, site focus, authority, clicks, and demotions.

  • Google Search
  • technical SEO
  • embeddings
  • PageRank
  • NavBoost
Read at Search Engine Land
02
Co-author

Entity SEO: The definitive guide

A research-led guide to entities, semantic search, knowledge graphs, entity linking, structured data, and using entity relationships to organize web content.

  • entity SEO
  • semantic search
  • knowledge graphs
  • structured data
Read at Search Engine Land

Independent use

The work has traveled.

These are not testimonials. They are documented examples of the research being cited or used by other writers.

Journal of Antitrust Enforcement, Oxford Academic · 2025

Breaking up Big Tech - scissor-line suggestions for smart cuts

Cites Andrew's Search Engine Land analysis of the Google documentation leak.

Open source

Search Engine Land · 2024-06-06

Google's documentation leak: 12 big takeaways for link builders and digital PRs

Names Andrew's analysis among the notable write-ups used to investigate the leak.

Open source

Authorship boundary

Credit has to be defensible.

Public work is listed only when Andrew is named in the byline or co-author credit, or when separate evidence and approval support disclosure. Employer-bylined, pseudonymous, and ghostwritten work is not retroactively claimed by default.